DETAILED OCCUPATION DATA

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Occupational Employment Statistics(OES) Wage Data
Wages Updated to First Quarter, 2020

					Percentiles
Geography	Employment	Emp SE*	Mean	Mean SE*	10th	25th	Median	75th	90th
Minneapolis-St Paul-Bloomington MN-WI MSA	7,370	346	$72.12/hr	$1.66/hr	$42.25/hr	$53.02/hr	$67.65/hr	$83.63/hr	$81.00/hr
Minnesota	8,350	359	$70.47/hr	$1.55/hr	$40.40/hr	$50.96/hr	$65.97/hr	$82.36/hr	$81.00/hr
U S	263,680	2,109	$72.41/hr	$0.22/hr	$34.46/hr	$47.42/hr	$66.41/hr	$89.94/hr	$81.00/hr
*SE = Standard error, a measure of the statistical reliability of the estimate.

Leading Industries for Marketing Managers Industry OES Employment OES Median Wage Professional and Business Services 3,530 $70.96/hr Manufacturing 1,210 $69.01/hr Trade, Transportation and Utilities 820 $59.44/hr Financial Activities 790 $69.47/hr Information 520 $62.21/hr Education and Health Services 180 $56.41/hr Construction 90 $56.95/hr Leisure and Hospitality 80 $44.21/hr Other Services 70 $48.93/hr Public Administration 40 $56.30/hr

Other Regional Data For Marketing Managers Geography (click title for details) OES Projections Employment Median Wage % Change  -  Minneapolis-St Paul-Bloomington MN-WI MSA 7,370 $67.65/hr N/A Southeast Balance of State 230 $53.25/hr N/A Rochester MN MSA 160 $45.27/hr N/A Northwest Balance of State 140 $58.80/hr N/A Duluth MN-WI MSA 130 $50.05/hr N/A St Cloud MN MSA 110 $41.82/hr N/A Fargo ND-MN MSA 110 $50.19/hr N/A Southwest Balance of State 90 $53.36/hr N/A La Crosse WI-MN MSA 40 $52.98/hr N/A Mankato-North Mankato MN MSA 40 $48.87/hr N/A Grand Forks ND-MN MSA 10 $71.17/hr N/A Northeast Balance of State 10 $58.43/hr N/A

Related Occupations

Occupation (click title for details)	OES		Projections
	Employment	Median Wage	% Change  -
Sales Managers	8,630	$62.56/hr	N/A
Public Relations Specialists	4,730	$30.10/hr	N/A
Advertising and Promotions Managers	350	$56.95/hr	N/A
Demonstrators and Product Promoters	210	$14.83/hr	N/A

• Develops marketing strategy, based on knowledge of establishment policy, nature or market, and cost and markup factors.
• Coordinates and publicizes marketing activities to promote products and services.
• Conducts economic and commercial surveys to identify potential markets for products and services.
• Confers with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Prepares report of marketing activities.
• Compiles list describing product or service offerings and sets prices or fees.
• Selects products and accessories to be displayed at trade or special production shows.
• Advises business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Consults with buying personnel to gain advice regarding the types of products or services that are expected to be in demand.
• Coordinates promotional activities and shows to market products and services.
• Analyzes business developments and consults trade journals to monitor market trends and determine market opportunities for products.