DETAILED OCCUPATION DATA
27-1011 Art Directors
Occupational Description:
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design. Excludes "Set and Exhibit Designers" (27-1027).| Percentiles | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Geography | Employment | Emp SE* | Mean | Mean SE* | 10th | 25th | Median | 75th | 90th |
| La Crosse WI-MN MSA | N/A | N/A | N/A | $1.49/hr | N/A | N/A | N/A | N/A | N/A |
| Minnesota | 1,000 | 137 | $52.98/hr | $1.85/hr | $27.77/hr | $36.60/hr | $48.84/hr | $61.26/hr | $80.97/hr |
| U S | 42,890 | 901 | $53.24/hr | $0.69/hr | $25.87/hr | $33.57/hr | $45.77/hr | $63.31/hr | $91.69/hr |
| *SE = Standard error, a measure of the statistical reliability of the estimate. | |||||||||
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| Occupation (click title for details) | OES | Projections | |
|---|---|---|---|
| Employment | Median Wage | % Change - | |
| Public Relations Specialists | 80 | $25.67/hr | N/A |
| Floral Designers | 10 | $11.96/hr | N/A |
| Landscape Architects | N/A | N/A | N/A |
| Commercial and Industrial Designers | N/A | N/A | N/A |
| Fashion Designers | N/A | N/A | N/A |
| Interior Designers | N/A | N/A | N/A |
Tasks for Art Directors
- Assigns and directs staff members to develop design concepts into art layouts or prepare layouts for printing.
- Formulates basic layout design or presentation approach, and conceives material details, such as style and size of type, photographs, graphics, and arrangement.
- Reviews and approves art and copy materials developed by staff, and proofs of printed copy.
- Reviews illustrative material and confers with client concerning objectives, budget, background information, and presentation approaches, styles, and techniques.
- Writes typography instructions, such as margin widths and type sizes, and submits for typesetting or printing.
- Draws custom illustrations for project.
- Marks up, pastes, and completes layouts to prepare for printing.
- Prepares detailed storyboard showing sequence and timing of story development for television production.
- Presents final layouts to client for approval.
- Confers with creative, art, copy writing, or production department heads to discuss client requirements, outline presentation concepts, and coordinate creative activities.
