DETAILED OCCUPATION DATA

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Occupational Employment Statistics(OES) Wage Data
Wages Updated to First Quarter, 2020

					Percentiles
Geography	Employment	Emp SE*	Mean	Mean SE*	10th	25th	Median	75th	90th
Minnesota	5,780	243	$30.46/hr	$0.34/hr	$18.28/hr	$22.75/hr	$29.10/hr	$36.56/hr	$45.34/hr
U S	244,730	2,447	$34.10/hr	$0.20/hr	$16.80/hr	$22.10/hr	$29.70/hr	$40.39/hr	$56.07/hr
*SE = Standard error, a measure of the statistical reliability of the estimate.

Leading Industries for Public Relations Specialists Industry OES Employment OES Median Wage Education and Health Services 1,430 $28.09/hr Professional and Business Services 1,380 $30.59/hr Other Services 910 $29.03/hr Financial Activities 620 $29.70/hr Public Administration 490 $31.98/hr Trade, Transportation and Utilities 370 $24.12/hr Manufacturing 200 $32.68/hr Leisure and Hospitality 170 $24.38/hr Information 160 $29.39/hr Construction 20 $27.80/hr

Other Regional Data For Public Relations Specialists Geography (click title for details) OES Projections Employment Median Wage % Change 2023 - 2025 Minnesota 5,780 $29.10/hr 1.3% Minneapolis-St Paul-Bloomington MN-WI MSA 4,730 $30.10/hr N/A Seven County Mpls-St Paul, MN 4,580 $30.25/hr N/A Central Minnesota 390 $21.67/hr N/A Southeast Minnesota 220 $26.96/hr N/A Northeast Minnesota 210 $28.59/hr N/A Fargo ND-MN MSA 200 $27.03/hr N/A Duluth MN-WI MSA 190 $29.47/hr N/A Northwest Balance of State 190 $27.38/hr N/A Northwest Minnesota 190 $26.23/hr N/A Southwest Minnesota 180 $24.26/hr N/A St Cloud MN MSA 180 $21.85/hr N/A Southeast Balance of State 160 $25.81/hr N/A Southwest Balance of State 150 $21.05/hr N/A Mankato-North Mankato MN MSA 90 $24.64/hr N/A La Crosse WI-MN MSA 80 $25.67/hr N/A Rochester MN MSA 80 $28.39/hr N/A Grand Forks ND-MN MSA 60 $25.60/hr N/A Northeast Balance of State 40 $24.76/hr N/A

Related Occupations

Occupation (click title for details)	OES		Projections
	Employment	Median Wage	% Change 2023 - 2025
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products	33,470	$32.83/hr	0.7%
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products	5,830	$35.24/hr	0.8%
Real Estate Sales Agents	2,540	$19.37/hr	1.3%
Advertising Sales Agents	2,500	$22.82/hr	-1.8%
Demonstrators and Product Promoters	380	$14.37/hr	1.9%

• Plans and directs development and communication of informational programs designed to keep public informed of client's products, accomplishments, or agenda.
• Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and others.
• Promotes sales and/or creates goodwill for client's products, services, or persona by coordinating exhibits, lectures, contests, or public appearances.
• Prepares or edits organizational publications, such as newsletters to employees or public or stockholders' reports to favorably present client's viewpoint.
• Consults with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
• Arranges for and conducts public-contact programs designed to meet client's objectives.
• Represents client during community projects and at public, social, and business gatherings.
• Confers with production and support personnel to coordinate production of advertisements and promotions.
• Purchases advertising space and time as required to promote client's product or agenda.
• Counsels clients in effective ways of communicating with public.
• Conducts market and public opinion research to introduce or test specific products or measure public opinion.
• Studies needs, objectives, and policies of organization or individual seeking to influence public opinion or promote specific products.