DETAILED OCCUPATION DATA

13-1161 Market Research Analysts and Marketing Specialists

Occupational Description:
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes "Web and Digital Interface Designers" (15-1255), "Art Directors" (27-1011), "Graphic Designers" (27-1024), and "Public Relations Specialists" (27-3031).

Occupational Employment Statistics(OES) Wage Data
Wages Updated to First Quarter, 2020
 Percentiles
GeographyEmploymentEmp SE*MeanMean SE*10th25thMedian75th90th
Southeast Minnesota 68046$27.41/hr$0.84/hr$14.20/hr$19.34/hr$25.37/hr$30.77/hr$40.37/hr
Minnesota 15,120620$36.88/hr$0.89/hr$20.30/hr$25.85/hr$34.09/hr$45.05/hr$57.02/hr
U S 678,5004,750$34.73/hr$0.14/hr$16.67/hr$22.71/hr$30.96/hr$43.48/hr$59.52/hr
*SE = Standard error, a measure of the statistical reliability of the estimate.


Leading Industries for Market Research Analysts and Marketing Specialists
IndustryOES EmploymentOES Median Wage
Professional and Business Services180$23.84/hr
Manufacturing120$28.89/hr
Trade, Transportation and Utilities120$22.66/hr
Financial Activities110$27.23/hr
Education and Health Services60$21.78/hr
Information30$23.82/hr
Construction20$24.87/hr
Leisure and Hospitality20$23.39/hr
Other Regional Data For Market Research Analysts and Marketing Specialists
Geography (click title for details)OESProjections
EmploymentMedian Wage% Change 2020 - 2030
Seven County Mpls-St Paul, MN 12,710 $35.62/hr 18.6%
Southeast Minnesota 680 $25.37/hr 17.0%
Central Minnesota 610 $27.66/hr 18.5%
Northwest Minnesota 450 $25.50/hr 16.4%
Southwest Minnesota 360 $26.77/hr 16.6%
Northeast Minnesota 320 $28.43/hr 23.5%