DETAILED OCCUPATION DATA

13-1161 Market Research Analysts and Marketing Specialists

Occupational Description:
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes "Web and Digital Interface Designers" (15-1255), "Art Directors" (27-1011), "Graphic Designers" (27-1024), and "Public Relations Specialists" (27-3031).

Occupational Employment Statistics(OES) Wage Data
Wages Updated to First Quarter, 2020
 Percentiles
GeographyEmploymentEmp SE*MeanMean SE*10th25thMedian75th90th
Minnesota 15,120620$36.88/hr$0.89/hr$20.30/hr$25.85/hr$34.09/hr$45.05/hr$57.02/hr
U S 678,5004,750$34.73/hr$0.14/hr$16.67/hr$22.71/hr$30.96/hr$43.48/hr$59.52/hr
*SE = Standard error, a measure of the statistical reliability of the estimate.


Leading Industries for Market Research Analysts and Marketing Specialists
IndustryOES EmploymentOES Median Wage
Professional and Business Services6,880$35.74/hr
Trade, Transportation and Utilities2,500$30.99/hr
Financial Activities1,940$38.58/hr
Manufacturing1,420$34.26/hr
Information1,000$32.38/hr
Education and Health Services640$29.06/hr
Leisure and Hospitality340$23.83/hr
Other Services160$29.06/hr
Construction150$28.48/hr
Public Administration100$37.22/hr
Other Regional Data For Market Research Analysts and Marketing Specialists
Geography (click title for details)OESProjections
EmploymentMedian Wage% Change 2023 - 2025
Minnesota 15,120 $34.09/hr 2.1%
Minneapolis-St Paul-Bloomington MN-WI MSA 12,990 $35.49/hr N/A
Seven County Mpls-St Paul, MN 12,710 $35.62/hr N/A
Fargo ND-MN MSA 690 $25.26/hr N/A
Southeast Minnesota 680 $25.37/hr N/A
Central Minnesota 610 $27.66/hr N/A
Southeast Balance of State 490 $26.55/hr N/A
Northwest Minnesota 450 $25.50/hr N/A
Northwest Balance of State 380 $25.30/hr N/A
Southwest Minnesota 360 $26.77/hr N/A
Northeast Minnesota 320 $28.43/hr N/A
Duluth MN-WI MSA 290 $29.20/hr N/A
La Crosse WI-MN MSA 280 $24.39/hr N/A
Rochester MN MSA 240 $23.35/hr N/A
Southwest Balance of State 210 $27.74/hr N/A
Mankato-North Mankato MN MSA 170 $24.88/hr N/A
St Cloud MN MSA 160 $24.82/hr N/A
Grand Forks ND-MN MSA 110 $23.80/hr N/A
Northeast Balance of State 70 $23.41/hr N/A