DETAILED OCCUPATION DATA

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Occupational Employment Statistics(OES) Wage Data
Wages Updated to First Quarter, 2020

					Percentiles
Geography	Employment	Emp SE*	Mean	Mean SE*	10th	25th	Median	75th	90th
Minnesota	8,350	359	$70.47/hr	$1.55/hr	$40.40/hr	$50.96/hr	$65.97/hr	$82.36/hr	$81.00/hr
U S	263,680	2,109	$72.41/hr	$0.22/hr	$34.46/hr	$47.42/hr	$66.41/hr	$89.94/hr	$81.00/hr
*SE = Standard error, a measure of the statistical reliability of the estimate.

Leading Industries for Marketing Managers Industry OES Employment OES Median Wage Professional and Business Services 3,710 $70.34/hr Manufacturing 1,560 $65.30/hr Trade, Transportation and Utilities 1,030 $58.58/hr Financial Activities 870 $69.09/hr Information 580 $60.99/hr Education and Health Services 230 $53.82/hr Construction 120 $58.30/hr Leisure and Hospitality 90 $43.24/hr Other Services 70 $48.68/hr Public Administration 50 $56.31/hr

Other Regional Data For Marketing Managers Geography (click title for details) OES Projections Employment Median Wage % Change 2023 - 2025 Minnesota 8,350 $65.97/hr 1.1% Minneapolis-St Paul-Bloomington MN-WI MSA 7,370 $67.65/hr N/A Seven County Mpls-St Paul, MN 7,240 $67.89/hr N/A Central Minnesota 410 $48.27/hr N/A Southeast Minnesota 350 $47.45/hr N/A Southeast Balance of State 230 $53.25/hr N/A Northwest Minnesota 170 $58.59/hr N/A Rochester MN MSA 160 $45.27/hr N/A Southwest Minnesota 150 $51.88/hr N/A Northwest Balance of State 140 $58.80/hr N/A Northeast Minnesota 130 $50.23/hr N/A Duluth MN-WI MSA 130 $50.05/hr N/A Fargo ND-MN MSA 110 $50.19/hr N/A St Cloud MN MSA 110 $41.82/hr N/A Southwest Balance of State 90 $53.36/hr N/A Mankato-North Mankato MN MSA 40 $48.87/hr N/A La Crosse WI-MN MSA 40 $52.98/hr N/A Northeast Balance of State 10 $58.43/hr N/A Grand Forks ND-MN MSA 10 $71.17/hr N/A

Related Occupations

Occupation (click title for details)	OES		Projections
	Employment	Median Wage	% Change 2023 - 2025
Sales Managers	10,700	$59.21/hr	1.1%
Public Relations Specialists	5,780	$29.10/hr	1.3%
Advertising and Promotions Managers	390	$56.30/hr	0.0%
Demonstrators and Product Promoters	380	$14.37/hr	1.9%

• Develops marketing strategy, based on knowledge of establishment policy, nature or market, and cost and markup factors.
• Coordinates and publicizes marketing activities to promote products and services.
• Conducts economic and commercial surveys to identify potential markets for products and services.
• Confers with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Prepares report of marketing activities.
• Compiles list describing product or service offerings and sets prices or fees.
• Selects products and accessories to be displayed at trade or special production shows.
• Advises business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Consults with buying personnel to gain advice regarding the types of products or services that are expected to be in demand.
• Coordinates promotional activities and shows to market products and services.
• Analyzes business developments and consults trade journals to monitor market trends and determine market opportunities for products.