DETAILED OCCUPATION DATA
11-2011 Advertising and Promotions Managers
Occupational Description:
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.| Percentiles | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Geography | Employment | Emp SE* | Mean | Mean SE* | 10th | 25th | Median | 75th | 90th |
| EDR 6W- Upper Minnesota Valley | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Minnesota | 390 | 39 | $63.73/hr | $2.04/hr | $39.95/hr | $46.04/hr | $56.30/hr | $76.12/hr | $99.07/hr |
| U S | 25,100 | 753 | $68.86/hr | $0.90/hr | $30.05/hr | $41.90/hr | $60.91/hr | $85.39/hr | $81.00/hr |
| *SE = Standard error, a measure of the statistical reliability of the estimate. | |||||||||
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| Occupation (click title for details) | OES | Projections | |
|---|---|---|---|
| Employment | Median Wage | % Change - | |
| Education Administrators, Elementary and Secondary School | 60 | $86,717/yr | N/A |
| Sales Managers | 30 | $25.47/hr | N/A |
| Public Relations Specialists | 30 | $20.56/hr | N/A |
| Marketing Managers | 20 | $61.63/hr | N/A |
| Health Educators | N/A | N/A | N/A |
| Education Administrators, Postsecondary | N/A | N/A | N/A |
| Art Directors | N/A | N/A | N/A |
Tasks for Advertising and Promotions Managers
- Directs activities of workers engaged in developing and producing advertisements.
- Plans and executes advertising policies of organization.
- Plans and prepares advertising and promotional material.
- Formulates plans to extend business with established accounts and transacts business as agent for advertising accounts.
- Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaign.
- Supervises and trains service representatives.
- Consults publications to learn about conventions and social functions and organizes prospect files for promotional purposes.
- Directs product research and development.
- Adjusts broadcasting schedules due to program cancellation.
- Contacts organizations to explain services and facilities offered or to secure props, audio visual materials, and sound effects.
- Inspects premises of assigned stores for adequate security and compliance with safety codes and ordinances.
- Directs conversion of products from USA to foreign standards.
- Represents company at trade association meetings to promote products.
- Reads trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Confers with clients to provide marketing or technical advice.
- Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
- Confers with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Inspects layouts and advertising copy and edits scripts, audio and video tapes, and other promotional material for adherence to specifications.
