Occupational Employment Statistics
27-3031 Public Relations Specialists
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Northwest Minnesota
| 260 | 18 | $29.99/hr | $18.12/hr | $21.91/hr | $27.38/hr | $35.93/hr | $42.94/hr |
Construction | 10 | $46.19/hr |
Manufacturing | 110 | $36.52/hr |
Trade, Transportation and Utilities | 710 | $23.19/hr |
Information | 360 | $24.58/hr |
Financial Activities | 510 | $33.36/hr |
Professional and Business Services | 1,520 | $39.31/hr |
Education and Health Services | 1,500 | $31.26/hr |
Leisure and Hospitality | 670 | $22.81/hr |
Other Services | 780 | $30.65/hr |
Public Administration | 800 | $39.25/hr |
Advertising and Promotions Managers
| 80 | $56.02/hr | 0.5% |
Agents and Business Managers of Artists, Performers, and Athletes
| 70 | $36.48/hr | 12.8% |
Marketing Managers
| 8,610 | $81.25/hr | 6.8% |
Market Research Analysts and Marketing Specialists
| 24,650 | $39.57/hr | 13.8% |
Fundraisers
| 2,680 | $36.93/hr | 6.8% |
Editors
| 1,850 | $26.28/hr | -5.0% |
Education Administrators, Postsecondary
| 2,190 | $49.40/hr | 3.1% |
News Analysts, Reporters, and Journalists
| 370 | $22.04/hr | -0.9% |
Advertising Sales Agents
| 1,630 | $29.54/hr | -7.9% |
Training and Development Specialists
| 8,760 | $36.91/hr | 7.4% |
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Update and maintain content posted on the Web.
- Coach client representatives in effective communication with the public or with employees.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Write press releases or other media communications to promote clients.
- Write press releases or other media communications to promote clients.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.