Occupational Employment Statistics

DETAILED OCCUPATION DATA

27-3031 Public Relations Specialists

Occupational Description:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Occupational Employment Statistics(OES) Wage Data
First Quarter 2023

Geography	Employment	Emp SE*	Percentiles
Geography	Employment	Emp SE*	Mean	10th	25th	Median	75th	90th
Northwest Minnesota	230	18	$29.22/hr	$15.68/hr	$21.86/hr	$27.90/hr	$33.05/hr	$39.50/hr

Leading Industries for Public Relations Specialists

Industry	OES Employment (Statewide)	OES Median Wage (Statewide)
Construction	N/A	N/A
Manufacturing	100	$36.30/hr
Trade, Transportation and Utilities	820	$25.52/hr
Information	230	$23.96/hr
Financial Activities	570	$40.84/hr
Professional and Business Services	1,500	$40.43/hr
Education and Health Services	1,370	$31.89/hr
Leisure and Hospitality	380	$22.85/hr
Other Services	820	$31.14/hr
Public Administration	520	$37.51/hr

Other Regional Data for Public Relations Specialists

Geography	Employment	Median Wage	Projections % Change 2020-2030
Northeast Balance of State	60	$29.14/hr	N/A
Grand Forks ND-MN MSA	70	$29.76/hr	N/A
La Crosse WI-MN MSA	70	$29.59/hr	N/A
Southwest Balance of State	90	$28.38/hr	N/A
Mankato-North Mankato MN MSA	100	$28.11/hr	N/A
Rochester MN MSA	150	$31.87/hr	N/A
Fargo ND-MN MSA	160	$33.84/hr	N/A
St Cloud MN MSA	160	$27.11/hr	N/A
Northwest Balance of State	180	$27.77/hr	N/A
Southwest Minnesota	190	$28.38/hr	5.0%
Duluth MN-WI MSA	200	$28.21/hr	N/A
Southeast Balance of State	200	$29.01/hr	N/A
Northeast Minnesota	230	$28.30/hr	6.8%
Northwest Minnesota	230	$27.90/hr	4.0%
Southeast Minnesota	330	$29.86/hr	5.7%
Central Minnesota	370	$28.88/hr	6.8%
Seven County Mpls-St Paul, MN	4,770	$33.31/hr	5.9%
Minneapolis-St Paul-Bloomington MN-WI MSA	4,990	$33.12/hr	N/A
Minnesota	6,310	$32.32/hr	6.3%

Related Occupations

Occupations	Employment	Median Wage	Projections % Change 2020-2030
Advertising and Promotions Managers	160	$61.21/hr	7.1%
Agents and Business Managers of Artists, Performers, and Athletes	70	$29.41/hr	28.6%
Marketing Managers	7,750	$76.65/hr	5.7%
Market Research Analysts and Marketing Specialists	23,020	$37.91/hr	18.8%
Fundraisers	2,370	$31.34/hr	7.8%
Editors	1,750	$31.09/hr	-2.5%
Education Administrators, Postsecondary	2,010	$47.96/hr	2.2%
News Analysts, Reporters, and Journalists	380	$18.64/hr	4.6%
Advertising Sales Agents	1,730	$26.36/hr	-2.8%
Training and Development Specialists	7,510	$36.66/hr	7.1%

Task for Public Relations Specialists

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Update and maintain content posted on the Web.
Coach client representatives in effective communication with the public or with employees.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Write press releases or other media communications to promote clients.
Write press releases or other media communications to promote clients.
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.