Occupational Employment Statistics
27-3031 Public Relations Specialists
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Minnesota
| 6,310 | 271 | $35.88/hr | $20.29/hr | $25.81/hr | $32.32/hr | $42.65/hr | $51.81/hr |
Construction | N/A | N/A |
Manufacturing | 100 | $36.30/hr |
Trade, Transportation and Utilities | 820 | $25.52/hr |
Information | 230 | $23.96/hr |
Financial Activities | 570 | $40.84/hr |
Professional and Business Services | 1,500 | $40.43/hr |
Education and Health Services | 1,370 | $31.89/hr |
Leisure and Hospitality | 380 | $22.85/hr |
Other Services | 820 | $31.14/hr |
Public Administration | 520 | $37.51/hr |
Advertising and Promotions Managers
| 160 | $61.21/hr | 7.1% |
Agents and Business Managers of Artists, Performers, and Athletes
| 70 | $29.41/hr | 28.6% |
Marketing Managers
| 7,750 | $76.65/hr | 5.7% |
Market Research Analysts and Marketing Specialists
| 23,020 | $37.91/hr | 18.8% |
Fundraisers
| 2,370 | $31.34/hr | 7.8% |
Editors
| 1,750 | $31.09/hr | -2.5% |
Education Administrators, Postsecondary
| 2,010 | $47.96/hr | 2.2% |
News Analysts, Reporters, and Journalists
| 380 | $18.64/hr | 4.6% |
Advertising Sales Agents
| 1,730 | $26.36/hr | -2.8% |
Training and Development Specialists
| 7,510 | $36.66/hr | 7.1% |
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Update and maintain content posted on the Web.
- Coach client representatives in effective communication with the public or with employees.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Write press releases or other media communications to promote clients.
- Write press releases or other media communications to promote clients.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.