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Occupational Employment Statistics


13-1161 Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Geography Click link for Career Profile EmploymentEmp SE*Percentiles
Seven County Mpls-St Paul, MN 15,900221$42.74/hr$23.99/hr$30.60/hr$39.79/hr$51.50/hr$65.73/hr

IndustryOES Employment (Statewide)OES Median Wage (Statewide)
Natural Resources and MiningN/AN/A
Trade, Transportation and Utilities2,670$31.66/hr
Financial Activities2,880$40.27/hr
Professional and Business Services9,030$39.89/hr
Education and Health Services760$31.19/hr
Leisure and Hospitality500$19.66/hr
Other Services340$31.29/hr
Public Administration120$38.88/hr
Geography Click link for details EmploymentMedian WageProjections
% Change 2020-2030
Northeast Balance of State 70$25.12/hrN/A
Grand Forks ND-MN MSA 130$29.66/hrN/A
Mankato-North Mankato MN MSA 210$30.41/hrN/A
La Crosse WI-MN MSA 220$30.42/hrN/A
Rochester MN MSA 250$30.52/hrN/A
Southwest Balance of State 310$31.52/hrN/A
Duluth MN-WI MSA 370$31.14/hrN/A
St Cloud MN MSA 370$31.29/hrN/A
Northeast Minnesota 390$30.78/hr23.5%
Southwest Minnesota 500$30.58/hr16.6%
Northwest Balance of State 540$30.37/hrN/A
Northwest Minnesota 610$30.37/hr16.4%
Southeast Balance of State 620$31.04/hrN/A
Fargo ND-MN MSA 640$31.29/hrN/A
Central Minnesota 790$31.66/hr18.5%
Southeast Minnesota 790$30.70/hr17.0%
Seven County Mpls-St Paul, MN 15,900$39.79/hr18.6%
Minneapolis-St Paul-Bloomington MN-WI MSA 16,330$39.69/hrN/A
Minnesota 20,180$38.90/hr18.8%

Occupations Click link for details EmploymentMedian WageProjections
% Change 2020-2030
Securities, Commodities, and Financial Services Sales Agents 7,530$40.46/hr6.7%
Business Operations Specialists, All Other 19,600$31.89/hrN/A
Advertising Sales Agents 1,690$25.35/hr-2.8%
Loan Interviewers and Clerks 4,500$24.46/hr-2.0%
Fundraisers 2,220$31.29/hr7.8%
Survey Researchers N/A$31.51/hrN/A
Computer Occupations, All Other 4,380$40.96/hr7.5%
Insurance Underwriters 2,410$34.02/hr-5.5%
Marketing Managers 7,220$77.06/hr5.7%
Advertising and Promotions Managers 180$60.61/hr7.1%

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.