Occupational Employment Statistics
13-1161 Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
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Southeast Minnesota
| 790 | 42 | $35.29/hr | $19.00/hr | $24.10/hr | $30.70/hr | $40.72/hr | $60.37/hr |
| Natural Resources and Mining | N/A | N/A |
| Construction | 240 | $30.53/hr |
| Manufacturing | 2,140 | $38.46/hr |
| Trade, Transportation and Utilities | 2,670 | $31.66/hr |
| Information | 1,510 | $39.90/hr |
| Financial Activities | 2,880 | $40.27/hr |
| Professional and Business Services | 9,030 | $39.89/hr |
| Education and Health Services | 760 | $31.19/hr |
| Leisure and Hospitality | 500 | $19.66/hr |
| Other Services | 340 | $31.29/hr |
| Public Administration | 120 | $38.88/hr |
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Securities, Commodities, and Financial Services Sales Agents
| 7,530 | $40.46/hr | 6.7% |
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Business Operations Specialists, All Other
| 19,600 | $31.89/hr | N/A |
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Advertising Sales Agents
| 1,690 | $25.35/hr | -2.8% |
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Loan Interviewers and Clerks
| 4,500 | $24.46/hr | -2.0% |
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Fundraisers
| 2,220 | $31.29/hr | 7.8% |
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Survey Researchers
| N/A | $31.51/hr | N/A |
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Computer Occupations, All Other
| 4,380 | $40.96/hr | 7.5% |
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Insurance Underwriters
| 2,410 | $34.02/hr | -5.5% |
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Marketing Managers
| 7,220 | $77.06/hr | 5.7% |
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Advertising and Promotions Managers
| 180 | $60.61/hr | 7.1% |
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.