Occupational Employment Statistics
13-1161 Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
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Southeast Minnesota
| 680 | 46 | $27.41/hr | $14.20/hr | $19.34/hr | $25.37/hr | $30.77/hr | $40.37/hr |
| Construction | 150 | $28.48/hr |
| Manufacturing | 1,420 | $34.26/hr |
| Trade, Transportation and Utilities | 2,500 | $30.99/hr |
| Information | 1,000 | $32.38/hr |
| Financial Activities | 1,940 | $38.58/hr |
| Professional and Business Services | 6,880 | $35.74/hr |
| Education and Health Services | 640 | $29.06/hr |
| Leisure and Hospitality | 340 | $23.83/hr |
| Other Services | 160 | $29.06/hr |
| Public Administration | 100 | $37.22/hr |
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Survey Researchers
| 490 | $28.77/hr | N/A |
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Marketing Managers
| 8,350 | $65.97/hr | 8.3% |
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Advertising and Promotions Managers
| 390 | $56.30/hr | 7.3% |
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Public Relations Specialists
| 5,780 | $29.10/hr | 8.8% |
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Compensation, Benefits, and Job Analysis Specialists
| N/A | $33.74/hr | 11.4% |
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Personal Financial Advisors
| 3,900 | $38.76/hr | 17.4% |
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Management Analysts
| 14,050 | $39.37/hr | 11.1% |
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Business Teachers, Postsecondary
| 1,250 | $93,508.36/yr | 13.5% |
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Securities, Commodities, and Financial Services Sales Agents
| 9,240 | $41.58/hr | 4.0% |
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Sales Managers
| 10,700 | $59.21/hr | 6.1% |
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Monitor industry statistics and follow trends in trade literature.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Forecast and track marketing and sales trends, analyzing collected data.
- Measure and assess customer and employee satisfaction.