Occupational Employment Statistics


DETAILED OCCUPATION DATA

13-1161 Market Research Analysts and Marketing Specialists



Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Geography EmploymentEmp SE*Percentiles
Mean10th25thMedian75th90th
Northwest Minnesota 45029$26.92/hr$16.25/hr$20.58/hr$25.50/hr$34.03/hr$39.55/hr


IndustryOES Employment (Statewide)OES Median Wage (Statewide)
Construction150$28.48/hr
Manufacturing1,420$34.26/hr
Trade, Transportation and Utilities2,500$30.99/hr
Information1,000$32.38/hr
Financial Activities1,940$38.58/hr
Professional and Business Services6,880$35.74/hr
Education and Health Services640$29.06/hr
Leisure and Hospitality340$23.83/hr
Other Services160$29.06/hr
Public Administration100$37.22/hr
 
Geography EmploymentMedian WageProjections
% Change 2016-2026
Northeast Balance of State 70$23.41/hrN/A
Grand Forks ND-MN MSA 110$23.80/hrN/A
St Cloud MN MSA 160$24.82/hrN/A
Mankato-North Mankato MN MSA 170$24.88/hrN/A
Southwest Balance of State 210$27.74/hrN/A
Rochester MN MSA 240$23.35/hrN/A
La Crosse WI-MN MSA 280$24.39/hrN/A
Duluth MN-WI MSA 290$29.20/hrN/A
Northeast Minnesota 320$28.43/hr14.5%
Southwest Minnesota 360$26.77/hr12.0%
Northwest Balance of State 380$25.30/hrN/A
Northwest Minnesota 450$25.50/hr27.4%
Southeast Balance of State 490$26.55/hrN/A
Central Minnesota 610$27.66/hr22.3%
Southeast Minnesota 680$25.37/hr14.0%
Fargo ND-MN MSA 690$25.26/hrN/A
Seven County Mpls-St Paul, MN 12,710$35.62/hr20.3%
Minneapolis-St Paul-Bloomington MN-WI MSA 12,990$35.49/hrN/A
Minnesota 15,120$34.09/hr20.1%


Occupations EmploymentMedian WageProjections
% Change -
Survey Researchers 490$28.77/hrN/A
Marketing Managers 8,350$65.97/hr8.3%
Advertising and Promotions Managers 390$56.30/hr7.3%
Public Relations Specialists 5,780$29.10/hr8.8%
Compensation, Benefits, and Job Analysis Specialists N/A$33.74/hr11.4%
Personal Financial Advisors 3,900$38.76/hr17.4%
Management Analysts 14,050$39.37/hr11.1%
Business Teachers, Postsecondary 1,250$93,508.36/yr13.5%
Securities, Commodities, and Financial Services Sales Agents 9,240$41.58/hr4.0%
Sales Managers 10,700$59.21/hr6.1%


  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Monitor industry statistics and follow trends in trade literature.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Measure and assess customer and employee satisfaction.