Occupational Employment Statistics
13-1161 Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
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Northwest Minnesota
| 730 | 36 | $33.05/hr | $19.85/hr | $25.25/hr | $31.46/hr | $40.06/hr | $50.24/hr |
| Natural Resources and Mining | N/A | N/A |
| Construction | 270 | $32.14/hr |
| Manufacturing | 2,520 | $42.00/hr |
| Trade, Transportation and Utilities | 3,070 | $34.58/hr |
| Information | 1,790 | $38.51/hr |
| Financial Activities | 2,750 | $41.73/hr |
| Professional and Business Services | 12,320 | $45.24/hr |
| Education and Health Services | 1,010 | $31.52/hr |
| Leisure and Hospitality | 440 | $23.73/hr |
| Other Services | 370 | $33.76/hr |
| Public Administration | 110 | $42.37/hr |
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Securities, Commodities, and Financial Services Sales Agents
| 7,690 | $38.70/hr | 6.2% |
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Business Operations Specialists, All Other
| 17,140 | $37.57/hr | 5.1% |
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Advertising Sales Agents
| 1,630 | $29.54/hr | -7.9% |
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Loan Interviewers and Clerks
| 3,300 | $24.35/hr | -3.2% |
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Fundraisers
| 2,680 | $36.93/hr | 6.8% |
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Survey Researchers
| N/A | $46.64/hr | -0.9% |
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Computer Occupations, All Other
| 3,710 | $48.63/hr | 7.9% |
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Insurance Underwriters
| 2,670 | $38.36/hr | -3.0% |
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Marketing Managers
| 8,610 | $81.25/hr | 6.8% |
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Advertising and Promotions Managers
| 80 | $56.02/hr | 0.5% |
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.