Occupational Employment Statistics


DETAILED OCCUPATION DATA

13-1161 Market Research Analysts and Marketing Specialists



Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Geography EmploymentEmp SE*Percentiles
Mean10th25thMedian75th90th
Northwest Minnesota 620147$28.22/hr$17.85/hr$21.44/hr$26.68/hr$35.20/hr$40.39/hr


IndustryOES Employment (Statewide)OES Median Wage (Statewide)
Natural Resources and MiningN/AN/A
Construction140$30.05/hr
Manufacturing1,520$33.93/hr
Trade, Transportation and Utilities2,690$30.62/hr
Information1,030$31.60/hr
Financial Activities1,800$38.02/hr
Professional and Business Services6,350$34.70/hr
Education and Health Services700$28.97/hr
Leisure and Hospitality310$26.50/hr
Other Services180$29.11/hr
Public Administration120$35.45/hr
 
Geography EmploymentMedian WageProjections
% Change 2016-2026
Northeast Balance of State 70$23.45/hrN/A
Grand Forks ND-MN MSA 100$24.04/hrN/A
Mankato-North Mankato MN MSA 150$24.59/hrN/A
Rochester MN MSA 190$24.51/hrN/A
St Cloud MN MSA 230$23.78/hrN/A
Southwest Balance of State 230$27.36/hrN/A
Duluth MN-WI MSA 290$26.43/hrN/A
La Crosse WI-MN MSA 300$22.67/hrN/A
Northeast Minnesota 320$25.89/hr14.5%
Southwest Minnesota 390$26.10/hr12.0%
Southeast Balance of State 420$25.89/hrN/A
Southeast Minnesota 540$25.67/hr14.0%
Northwest Balance of State 560$26.50/hrN/A
Fargo ND-MN MSA 570$24.23/hrN/A
Northwest Minnesota 620$26.68/hr27.4%
Central Minnesota 750$25.36/hr22.3%
Seven County Mpls-St Paul, MN 12,400$34.72/hr20.3%
Minneapolis-St Paul-Bloomington MN-WI MSA 12,680$34.57/hrN/A
Minnesota 14,850$33.16/hr20.1%


Occupations EmploymentMedian WageProjections
% Change 2016-2026
Survey Researchers N/A$28.57/hr10.9%
Financial Analysts 6,320$42.12/hr9.7%
Marketing Managers 8,390$64.19/hr8.3%
Advertising and Promotions Managers 490$57.82/hr7.3%
Public Relations Specialists 5,360$28.69/hr8.8%
Public Relations Managers 1,880$51.31/hr8.9%
Compensation, Benefits, and Job Analysis Specialis 1,570$33.32/hr11.4%
Personal Financial Advisors 3,720$38.72/hr17.4%
Management Analysts 14,990$38.43/hr11.1%
Financial Specialists, All Other 3,320$32.08/hr8.9%


  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Monitor industry statistics and follow trends in trade literature.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Measure and assess customer and employee satisfaction.