Skip to main content

Occupational Employment Statistics


13-1161 Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Geography Click link for Career Profile EmploymentEmp SE*Percentiles
Central Minnesota 87036$33.53/hr$18.70/hr$23.60/hr$30.01/hr$40.95/hr$51.30/hr

IndustryOES Employment (Statewide)OES Median Wage (Statewide)
Natural Resources and MiningN/AN/A
Trade, Transportation and Utilities3,000$30.85/hr
Financial Activities2,570$41.34/hr
Professional and Business Services11,130$39.40/hr
Education and Health Services870$30.95/hr
Leisure and Hospitality620$23.22/hr
Other Services350$26.48/hr
Public Administration100$42.46/hr
Geography Click link for details EmploymentMedian WageProjections
% Change 2020-2030
Northeast Balance of State 90$27.59/hrN/A
Grand Forks ND-MN MSA 150$29.35/hrN/A
La Crosse WI-MN MSA 240$28.52/hrN/A
Mankato-North Mankato MN MSA 240$30.54/hrN/A
Southwest Balance of State 280$28.73/hrN/A
Rochester MN MSA 360$31.95/hrN/A
St Cloud MN MSA 390$29.52/hrN/A
Duluth MN-WI MSA 420$29.40/hrN/A
Northeast Minnesota 450$29.52/hr23.5%
Southwest Minnesota 530$30.06/hr16.6%
Northwest Balance of State 610$29.61/hrN/A
Fargo ND-MN MSA 690$29.91/hrN/A
Northwest Minnesota 690$29.61/hr16.4%
Southeast Balance of State 720$30.60/hrN/A
Central Minnesota 870$30.01/hr18.5%
Southeast Minnesota 990$31.29/hr17.0%
Seven County Mpls-St Paul, MN 17,560$39.24/hr18.6%
Minneapolis-St Paul-Bloomington MN-WI MSA 18,080$39.13/hrN/A
Minnesota 23,020$37.91/hr18.8%

Occupations Click link for details EmploymentMedian WageProjections
% Change 2020-2030
Securities, Commodities, and Financial Services Sales Agents 8,560$36.33/hr6.7%
Business Operations Specialists, All Other 16,920$31.90/hrN/A
Advertising Sales Agents 1,730$26.36/hr-2.8%
Loan Interviewers and Clerks 5,160$23.77/hr-2.0%
Fundraisers 2,370$31.34/hr7.8%
Survey Researchers 100$25.91/hrN/A
Computer Occupations, All Other 4,310$48.49/hr7.5%
Insurance Underwriters 2,080$37.79/hr-5.5%
Marketing Managers 7,750$76.65/hr5.7%
Advertising and Promotions Managers 160$61.21/hr7.1%

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.