Occupational Employment Statistics
13-1161 Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
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Minnesota
| 22,940 | 574 | $42.06/hr | $22.74/hr | $29.03/hr | $38.89/hr | $51.46/hr | $66.22/hr |
| Natural Resources and Mining | N/A | N/A |
| Construction | 300 | $33.43/hr |
| Manufacturing | 3,130 | $42.17/hr |
| Trade, Transportation and Utilities | 3,020 | $31.06/hr |
| Information | 1,600 | $39.02/hr |
| Financial Activities | 2,530 | $46.19/hr |
| Professional and Business Services | 10,240 | $39.79/hr |
| Education and Health Services | 1,000 | $32.98/hr |
| Leisure and Hospitality | 530 | $21.95/hr |
| Other Services | 470 | $27.18/hr |
| Public Administration | 130 | $41.21/hr |
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Securities, Commodities, and Financial Services Sales Agents
| 7,830 | $36.43/hr | 6.2% |
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Business Operations Specialists, All Other
| 16,860 | $33.78/hr | 5.1% |
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Advertising Sales Agents
| 1,850 | $30.23/hr | -7.9% |
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Loan Interviewers and Clerks
| 4,320 | $24.06/hr | -3.2% |
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Fundraisers
| 2,510 | $33.78/hr | 6.8% |
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Survey Researchers
| 120 | $35.68/hr | -0.9% |
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Computer Occupations, All Other
| 4,150 | $49.34/hr | 7.9% |
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Insurance Underwriters
| 1,970 | $38.92/hr | -3.0% |
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Marketing Managers
| 8,570 | $80.86/hr | 6.8% |
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Advertising and Promotions Managers
| 110 | $56.83/hr | 0.5% |
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.