Occupational Employment Statistics


DETAILED OCCUPATION DATA

11-2021 Marketing Managers



Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Geography EmploymentEmp SE*Percentiles
Mean10th25thMedian75th90th
Northwest Minnesota 25031$61.64/hr$29.44/hr$38.56/hr$57.14/hr$74.92/hr$99.12/hr


IndustryOES Employment (Statewide)OES Median Wage (Statewide)
Natural Resources and MiningN/AN/A
Construction130$59.57/hr
Manufacturing1,510$65.91/hr
Trade, Transportation and Utilities1,290$57.58/hr
Information560$62.67/hr
Financial Activities980$66.42/hr
Professional and Business Services3,360$67.15/hr
Education and Health Services280$57.25/hr
Leisure and Hospitality110$47.27/hr
Other Services80$49.52/hr
Public Administration60$55.19/hr
 
Geography EmploymentMedian WageProjections
% Change 2016-2026
Northeast Balance of State 10$53.90/hrN/A
Grand Forks ND-MN MSA 30$48.68/hrN/A
Mankato-North Mankato MN MSA 40$48.45/hrN/A
La Crosse WI-MN MSA 40$50.49/hrN/A
Rochester MN MSA 80$60.31/hrN/A
Southwest Balance of State 120$54.09/hrN/A
St Cloud MN MSA 140$43.31/hrN/A
Northeast Minnesota 140$47.35/hr4.4%
Duluth MN-WI MSA 140$47.59/hrN/A
Fargo ND-MN MSA 140$53.00/hrN/A
Southwest Minnesota 180$51.04/hr-4.4%
Northwest Balance of State 190$56.94/hrN/A
Southeast Balance of State 190$56.27/hrN/A
Southeast Minnesota 240$58.39/hr3.4%
Northwest Minnesota 250$57.14/hr19.1%
Central Minnesota 490$45.86/hr8.4%
Seven County Mpls-St Paul, MN 7,290$65.90/hr8.8%
Minneapolis-St Paul-Bloomington MN-WI MSA 7,400$65.57/hrN/A
Minnesota 8,390$64.19/hr8.3%


Occupations EmploymentMedian WageProjections
% Change 2016-2026
Advertising and Promotions Managers 490$57.82/hr7.3%
Sales Managers 11,120$58.06/hr6.1%
First-Line Supervisors/Managers of Non-Retail Sales Workers 3,360$37.82/hr5.4%
Market Research Analysts and Marketing Specialists 14,850$33.16/hr20.1%
Purchasing Managers 2,140$54.84/hr6.8%
Public Relations Managers 1,880$51.31/hr8.9%
Training and Development Managers 1,040$50.91/hr9.2%
Logisticians 3,020$34.78/hr9.6%
Public Relations Specialists 5,360$28.69/hr8.8%
Business Operations Specialists, All Other 24,660$32.24/hr7.9%


  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Compile lists describing product or service offerings.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.