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Occupational Employment Statistics


DETAILED OCCUPATION DATA

11-2021 Marketing Managers



Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Geography Click link for Career Profile EmploymentEmp SE*Percentiles
Mean10th25thMedian75th90th
Central Minnesota 23017$66.01/hr$38.11/hr$48.06/hr$63.79/hr$82.23/hr$98.77/hr


IndustryOES Employment (Statewide)OES Median Wage (Statewide)
Construction80$82.01/hr
Manufacturing1,310$76.80/hr
Trade, Transportation and Utilities900$64.35/hr
Information350$77.06/hr
Financial Activities990$76.80/hr
Professional and Business Services3,160$82.62/hr
Education and Health Services220$48.25/hr
Leisure and Hospitality120$40.71/hr
Other Services80$57.73/hr
Public Administration10$66.70/hr
 
Geography Click link for details EmploymentMedian WageProjections
% Change 2020-2030
Northeast Balance of State 10$47.23/hrN/A
Grand Forks ND-MN MSA 20$50.35/hrN/A
La Crosse WI-MN MSA 30$60.65/hrN/A
Mankato-North Mankato MN MSA 50$60.80/hrN/A
Northeast Minnesota 80$64.31/hr4.5%
Duluth MN-WI MSA 80$65.63/hrN/A
Rochester MN MSA 80$58.22/hrN/A
Southwest Balance of State 80$63.75/hrN/A
Fargo ND-MN MSA 100$64.23/hrN/A
St Cloud MN MSA 110$61.60/hrN/A
Southwest Minnesota 120$62.92/hr5.6%
Southeast Balance of State 170$64.90/hrN/A
Northwest Balance of State 190$60.50/hrN/A
Northwest Minnesota 200$60.70/hr4.8%
Central Minnesota 230$63.79/hr7.7%
Southeast Minnesota 230$64.35/hr-1.2%
Seven County Mpls-St Paul, MN 6,130$80.96/hr5.6%
Minneapolis-St Paul-Bloomington MN-WI MSA 6,230$80.83/hrN/A
Minnesota 7,220$77.06/hr5.7%


Occupations Click link for details EmploymentMedian WageProjections
% Change 2020-2030
Advertising and Promotions Managers 180$60.61/hr7.1%
Sales Managers 8,900$64.04/hr3.6%
Chief Executives 6,330$91.34/hr-8.1%
Purchasing Managers 1,560$64.38/hr4.9%
Market Research Analysts and Marketing Specialists 20,180$38.90/hr18.8%
Training and Development Managers 810$52.10/hr7.8%
Public Relations Specialists 5,160$31.99/hr6.3%
First-Line Supervisors of Non-Retail Sales Workers 3,200$41.16/hr-3.3%
Management Analysts 18,790$48.50/hr11.1%
Advertising Sales Agents 1,690$25.35/hr-2.8%


  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Compile lists describing product or service offerings.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Consult with product development personnel on product specifications, such as design, color, or packaging.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.