Occupational Employment Statistics

DETAILED OCCUPATION DATA

11-2021 Marketing Managers

Occupational Description:
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Occupational Employment Statistics(OES) Wage Data
First Quarter 2024

Geography	Employment	Emp SE*	Percentiles
Geography	Employment	Emp SE*	Mean	10th	25th	Median	75th	90th
Minnesota	8,570	266	$86.01/hr	$46.02/hr	$61.85/hr	$80.86/hr	>$100/hr	>$100/hr

Leading Industries for Marketing Managers

Industry	OES Employment (Statewide)	OES Median Wage (Statewide)
Natural Resources and Mining	N/A	N/A
Construction	70	$73.60/hr
Manufacturing	1,500	$82.45/hr
Trade, Transportation and Utilities	1,420	$71.66/hr
Information	640	$64.60/hr
Financial Activities	1,110	$67.09/hr
Professional and Business Services	3,330	$90.91/hr
Education and Health Services	200	$53.47/hr
Leisure and Hospitality	190	$48.51/hr
Other Services	90	$54.25/hr
Public Administration	20	$71.46/hr

Other Regional Data for Marketing Managers

Geography	Employment	Median Wage	Projections % Change 2022-2032
Northeast Balance of State	20	$67.34/hr	N/A
Grand Forks ND-MN MSA	30	$49.24/hr	N/A
La Crosse WI-MN MSA	50	$62.44/hr	N/A
Mankato-North Mankato MN MSA	70	$56.68/hr	N/A
Northeast Minnesota	100	$63.48/hr	3.8%
Duluth MN-WI MSA	100	$61.26/hr	N/A
Southwest Balance of State	110	$65.29/hr	N/A
Fargo ND-MN MSA	140	$61.55/hr	N/A
St Cloud MN MSA	150	$62.52/hr	N/A
Rochester MN MSA	160	$78.02/hr	N/A
Southeast Balance of State	170	$66.43/hr	N/A
Southwest Minnesota	180	$60.45/hr	1.6%
Northwest Balance of State	200	$65.44/hr	N/A
Northwest Minnesota	230	$65.44/hr	4.5%
Central Minnesota	300	$66.01/hr	6.3%
Southeast Minnesota	300	$76.43/hr	3.9%
Seven County Mpls-St Paul, MN	6,880	$82.76/hr	7.0%
Minneapolis-St Paul-Bloomington MN-WI MSA	7,000	$82.45/hr	N/A
Minnesota	8,570	$80.86/hr	6.8%

Related Occupations

Occupations	Employment	Median Wage	Projections % Change 2022-2032
Advertising and Promotions Managers	110	$56.83/hr	0.5%
Sales Managers	9,740	$66.13/hr	7.0%
Chief Executives	6,680	$94.67/hr	N/A
Purchasing Managers	1,310	$68.84/hr	7.4%
Market Research Analysts and Marketing Specialists	22,940	$38.89/hr	13.8%
Training and Development Managers	700	$56.39/hr	7.8%
Public Relations Specialists	6,960	$33.31/hr	5.9%
First-Line Supervisors of Non-Retail Sales Workers	2,720	$39.24/hr	-1.9%
Management Analysts	20,780	$45.46/hr	9.2%
Advertising Sales Agents	1,850	$30.23/hr	-7.9%

Task for Marketing Managers

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Compile lists describing product or service offerings.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.