Occupational Employment Statistics
11-2021 Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
|
Southwest Minnesota
| 180 | 16 | $66.61/hr | $33.54/hr | $43.10/hr | $60.45/hr | $77.79/hr | >$100/hr |
|
Minnesota
| 8,570 | 266 | $86.01/hr | $46.02/hr | $61.85/hr | $80.86/hr | >$100/hr | >$100/hr |
|
U S
| 368,940 | 6,641 | $81.94/hr | $39.20/hr | $53.18/hr | $77.62/hr | >$100/hr | |
| Natural Resources and Mining | N/A | N/A |
| Construction | 70 | $73.60/hr |
| Manufacturing | 1,500 | $82.45/hr |
| Trade, Transportation and Utilities | 1,420 | $71.66/hr |
| Information | 640 | $64.60/hr |
| Financial Activities | 1,110 | $67.09/hr |
| Professional and Business Services | 3,330 | $90.91/hr |
| Education and Health Services | 200 | $53.47/hr |
| Leisure and Hospitality | 190 | $48.51/hr |
| Other Services | 90 | $54.25/hr |
| Public Administration | 20 | $71.46/hr |
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Compile lists describing product or service offerings.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.